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| Facebook prohibits companies from trying to brainwash users |
Facebook has reported The Spinner, an Israeli start-up, about the closure, which it claims is able to change people's behavior without knowing it, and concerns that the company is trying to wash users with fake websites.
Spinner charges fees for the unconscious influence of people's behavior towards the goal by attracting users to engaging articles as editorial content. However, Facebook prevented the company and its president from using its platform for any reason.
In response, Elliot Scheffler, co-founder and chief operating officer of The Spinner, told the BBC that Facebook's decision would not stop his mission because he would continue to sell targeted campaigns online without refusing to "use them in the future". Exclude Facebook.
Spinner claims to be able to brainwash through several courses designed to influence some people's decisions or behavior, for example moral insult.
To this end, the company has published dozens of articles on this topic in recent months, including on social media platforms that cost $ 49 to $ 79 for ten articles.
The Facebook Perkins Coie law firm wrote to Elliot Scheffler to complain, saying that Spinner appears to be using strategic accounts and fake Facebook pages to strategically target Facebook users as an advertisement, which violates the terms of use. Facebook advertising policies.
The letter urged the new Israeli company to close immediately, and the tech giant said it deleted Spinner's accounts and added: "We are trying to tolerate criminals and circumvent our policies and there is no tolerance, a bad experience for Facebook users."
Elliot Scheffler noted that The Spinner has purchased Facebook ads for more than a year and that each of his ads have been reviewed and approved, adding that his company's ability to deliver content to targeted users does not depend on a specific account or social site.