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| Apple keeps its promise by reducing site data tracking |
Apple has promised to focus on data protection with the latest version of the iOS 13 mobile operating system, as the new report indicates that central location data collected by third-party apps has decreased 68% since the launch of iOS 13 last September. ,
The tech giant created a pop-up notification that notifies users when an app tries to collect site data without using the wallpaper. Although the feature has been a part of iOS since 2017, Apple recently started making its features known to users.
This update is specifically designed to use a variety of data protection features to allow users to control shared data and prevent apps from violating their privacy. Digiday report also found that shared data only affected this data when the app was opened at 24%.
When these applications are not in use, the subscription rate of many external applications is less than 50% when collecting data from the site. The reason for the lack of data is a context-sensitive option offered by Apple that allows users to selectively control location tracking in the background. anytime anywhere.
When a third-party application attempts to collect data, a window appears with three options: "Allow only during use", "Always allow" and "Only once" with a map view of these locations.
Tim Cook, Apple's CEO, last year called for strict privacy laws similar to those in the European Union in the United States of America, and emphasized technology’s commitment to protecting personal data, warning that it is intended for users. a weapon.
"Our information is a weapon against us. Billions of dollars are spent every day on those who depend on what we love and hate," Cook said at the 40th International Conference of Data Protection Supervisors. Our friends, we the family, our relationships, our conversations, our desires, our fears, our hopes and dreams are in the hands of companies that make countless decisions. '
"The data has been carefully collected, modified and distributed to create permanent digital files and to better introduce the company to you than you. These facts and results cannot be denied and these practices are confirmed." A control system, and these personal databases only enrich the companies that collect them. "
Most users will have more information about apps like Facebook and Google, which often collect personal information and website data about many popular apps on the device without the user's knowledge.