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| Apple experienced rapid growth in the Indian market in the last quarter of 2019 |
The latest report from County Point Research shows that Apple saw rapid growth in the Indian market in the fourth quarter of 2019.
Counterpoint Research report confirms that Apple was the fastest growing brand in the Indian market in the last quarter of 2019 and is in strong competition with OnePlus, which has become very popular in the Indian market.
Counterpoint report shows that iPhone XR and iPhone 11 were the most sold in the Indian market in the last quarter of 2019, and Apple achieved 41% annual growth, and for many reasons, Apple's market share in India reached 2%. Competing brands in this market.
On the other hand, Apple saw a 43% drop in iPhone shipments in 2018, but Apple's desire to change its marketing strategy and price level in the Indian market has greatly increased iPhone sales. In the last quarter of 2019.
In developing the price level of mobile phones, Apple has dramatically reduced the offer of the iPhone XR. The iPhone XR was the best-selling Apple phone in the Indian market in the second and third quarters of 2019. Then Apple launched the iPhone 11 series in September. As a result, the popularity of the Indian market has been reached very quickly.
Another change Apple has made to return to the Indian market is relying on Foxconn's Serperumbudur to help collect the iPhone XR, which is helping Apple cut prices in the Indian market.
It is worth noting that the Indian market is one of the most important and influential markets for global phone manufacturers, as many companies are interested in the Indian and Chinese market to boost sales of phones and freight. every year.