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| Sony cannot produce enough cell phone camera sensors |
Bloomberg News reported that Sony manufactures image sensors around the clock but cannot match demand.
Hiroshi Shimizu, head of semiconductor division from Sony, said the Japanese company will continue operating chip factories during the holiday season to meet the demand for image sensors for mobile phone cameras.
The electronics giant has doubled its spending in this area, equivalent to $ 2.6 billion for the current fiscal year. He is currently building a new plant in Nagasaki, and it will start operating in April 2021.
In an interview at the company’s headquarters in Tokyo, Japan, Shimizu said: “Given the current situation, this may not be enough despite full investment in capacity building.” He added: "We have to apologize to the customers because we are not enough."
It should be noted that the demand for image sensors has increased and the number of reverse cameras has not been lower when smartphone companies have tried to persuade users to move to two new phones.
After the PlayStation gaming platform, the semiconductor industry is Sony's most profitable business. After increasing profits by almost 60% in the second quarter, the company raised its forecast for operating profit for its chip division from 38% in October to 200 billion yen as of March 31, 2020. Sony expects to increase semiconductor sales 18% to 1.04 trillion yen, of which 86% of Photoelectric sensors.
Sony announced in May that it would control 51% of the image sensor market through revenue and plans to increase its stake to 60% by 2025.